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B2B Digital Manager - Interim Manager (MAY-SEPT)

Anderlecht, Belgium Commercial: Sales & Marketing 16/04/2024 92481

  

Context:

We are seeking a dynamic, plug-and-play professional to step into the role of B2B Digital Manager from May to September.

As part of the Belux Sales Operations department, you will sit within the CRM team and report to the CRM Senior Manager. You will be responsible for the Coca-Cola Europacific Partners online platform for B2B customers, gathering both eCommerce and Self-Service capabilities and be responsible of a team of one Digital Content Management Expert and one Functional Analyst eCommerce.


Your job will involve:

In close collaboration with the other departments, Customer Service, Commercial Development, Field Sales, Supply Chain, IT, you main missions will be:


1. Manage the Coca-Cola Europacific Partners online platform (MyCCEP), promote it amongst the target customers and make it live as a dedicated communication channel with our customers

  • Follow up on the platform’s future evolutions, working closely with IT partners, the European team as well as counterparts from other markets.
  • Identify target customer segments based on new functionalities and define go-to-market plans for those segments to allow their successful onboarding on the platform.
  • Work with Field Sales teams and Key Account Management teams to build plans to increase customer conversion rate.
  • Work with the Omni Channel Mgr and the Commercial Development teams to define online activation campaigns (brands, scheme, investments, timing etc.) in order to reach the objectives of revenue and customer engagement.
  • Be the owner of the overall platform content as well as responsible for the product catalog for each customer segment.
  • Manage the online communication on promotions and new initiatives (e.g. product launch/switch, brand campaigns).
  • Be responsible of the cross-sell and up-sell activity on online orders in order to reach targets in volumes and range.
  • Measure success of the platform and dedicated online campaigns through a follow up of the KPIs and Metrics, and take corrective actions when necessary.
  • Watch competitors and learn from best practice to continuously improve processes and ways of working.

2. Be one of the pillars of the Omni Channel strategy, being responsible for one of the communication channels and its implications on other channels

  • Identify the role of the online platform in the overall omni channel strategy of Coca-Cola Europacific Partners.
  • Be responsible for the online touch-points on the customer journey.
  • Understand the behavior of the customers and define the best online interactions through data analytics.

3. Become the ambassador of the importance of the digital in B2B commercial relationships and value realization.

To be successful in this role you need:

  • Obtained a Master’s degree.
  • An experienced professional with at least 3 years’ relevant experience in eCommerce, Digital Campaigns or Digital communication.
  • Strongly interested in the FMCG.
  • Structured and organized.
  • Independent, autonomous and stress resistant.
  • Critical and analytical Skills.
  • Convincing at different levels and has good presentation skills.
  • A real team Player.
  • A Fluent Dutch, French and English, written and spoken.

We offer you:

  • A 5-month freelance opportunity.
  • Many development opportunities.
  • Responsible of a communication channel at the heart of our strategy.
  • A working environment that is dynamic, open to change and initiative.
  • A Company that is continually seeking to improve and develop.
  • A central function in which you are in contact with many departments and in which you are a real business partner.

Our recruitment vision  

At CCEP, we advocate for equal opportunities and welcome candidates from all backgrounds, regardless of their ethnic origin, gender, sexual orientation, age, religion, or disability status. Only skills will be taken into consideration.
We encourage candidates from diverse backgrounds to apply and bring their unique perspectives and experiences to our teams thereby creative valuable richness.
Convinced? We eagerly await your application!


We constantly strive to provide a friendly and inclusive recruitment process, encouraging candidates to inform us of their specific needs or any necessary adjustments needed to ensure a pleasant and accessible experience for everyone.


For any additional information, please feel free to contact our recruitment team: TalentAcquisitionBelux@ccep.com.

  

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