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Growing together, winning together

Social Media Manager

Uxbridge, United Kingdom Communication & Public Affairs 21/09/2021 72787
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Are you looking for new challenges and personal growth within Coca-Cola Europacific Partners? Then we have a great opportunity for you!
Do you have a personality with the power to influence and connect?
Can you sustain the pace to keep on growing?
Will you make an impact with your desire to win?

 

This is an exciting opportunity to join a communications function with a clear ambition to make social and digital channels a core part of the way we communicate.

As the world’s largest Coca-Cola bottler, CCEP interacts with a diverse and active set of audiences and stakeholders. We’re fortunate to work on some of the most pressing and topical issues around, from the role of businesses in society, to reducing carbon and supporting communities and economies.

Effective social media is a vital part of our commitment to engaging with these stakeholders and leading on these issues. This role is responsible for the planning, creation and regular posting of content, working on the Sustainability and Workplace topics.

And this role will have the opportunity to shape, build and execute global campaigns as part of the central communications team that develops, coordinates and executes corporate communications across 26 markets worldwide.

The Social Media Manager role exists to build and develop relationships with key communities and audiences for CCEP using the company’s owned digital platforms, including the company’s website and social platforms externally (currently Twitter, LinkedIn, Instagram and Facebook) and on internal channels that reach over 33,000 employees across the globe.

It is an opportunity to showcase a keen understanding of social media platforms and how best to build and interest audiences by ensuring that content is relevant and engaging for the communities it manages online. The role will also use that content as a starting point for a conversation.

It will ensure that communications with these audiences becomes a two-way dialogue and will be responsible for responding in an agile manner to messages and questions posted on social media in response to the company’s communications, as well as identifying proactive opportunities to engage in relevant social dialogue to build connections and reach. It will monitor a range of social feeds of partner organisations, competitors and thought leaders on key issues to identify shared agendas and to create dialogue with those organisations where possible.

It will also play a key role in developing understanding of key audiences on those platforms and in doing so, help to shape the success of future content. It will work with the Data and Insights working group within the campaigns team to build that audience understanding and to ensure that paid support for social channels is correctly targeted at key influencers within our digital communities.

The role will work alongside the wider campaigns team and the specialist digital platforms role to ensure that communications issued on our owned channels are relevant and engaging, and that their impact and outcomes are measured against communications targets. This role will also be an advocate for adopting a social first approach to campaigns.

Main Responsibilities

  • Works with Sustainability and Workplace campaigns team to build creative and engaging communications content that support business objectives, for use across digital channels, in close collaboration with the Social Media Manager responsible for CCEP’s Growth and Performance communications.
  • Develops target lists of influencers in key areas and ensures content delivered is relevant so that those influencers are correctly targeted to build communities of interest for the business
  • Advises on paid social targeting  for owned social media channels to ensure influencers within key communities are targeted and reached
  • Monitors digital and social media daily, identifies relevant and shareable content from key partners, manages response to comments and questions and identifies opportunities to open conversations with key influencers
  • Ability to measure, analyse and evaluate content performance on social media platforms, to continually enhance communications  

Candidate Requirements

Qualifications

University degree in communications, journalism, public relations, business or related field

Experience

  • Minimum of 2 years experience in communications, journalism or public relations; experience with multi-national organisations preferred
  • Experience in social media community management
  • Experience of using a social media management tool (e.g Sprinklr, Khoros)
  • Excellent verbal and written communication skills; must be able to develop clear and compelling communications
  • Ability to develop content both visual and written
  • Must have a strong interest in sustainability
  • Ability to maintain strict confidentiality

Technical Skills

Strong English language skills; additional European languages an advantage

Behaviourial Competencies

  • Collaborative approach and mind-set
  • Strong inter-personal communication
  • Ability to work under pressure and to tight deadlines
  • Solution oriented
  • Creative thinker
  • Highly motivated self-starter who takes initiative

 

Coca-Cola Europacific Partners (CCEP) is a major fast-moving consumer goods business and the world’s largest independent Coca-Cola bottler. With a dedicated team of 33,200 people, serving customers in 29 countries, we make, sell and distribute the world’s most loved drinks brands to more than 600 million people, including Coca-Cola®, Fanta®, Powerade®, Glaceau Vitaminwater®, Monster® and Capri-Sun®. And we want a workforce as diverse as our products – with a culture that fosters belonging and inclusivity. One that enables everyone to be themselves, whatever their background or experience. From gender, age and ethnicity to sexual orientation and different abilities, we welcome people from all walks of life and empower unique perspectives. We recognize we’ve got some way to go, but we’ll get there with the support of our people. It’s them who drive our future growth.

 

Job Information:
Location: XXXXX

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