BEING YOU IS ALL IT TAKES.
MAKE MAGIC HAPPEN.

The role is positioned within the Commercial Development Department and is responsible for defining and

driving digital and channel excellence in Coca-Cola Europacific Partners Norway (CCEPN). This involves a

targeted emphasis on key strategic commercial areas, guiding our journey to success through a

commitment to excellence though adoption and localization of CCEP communities of practice.

Senior Manager Digital and Channel Excellence will be CCEPN’s responsible for setting the Look of

Success (LOS). This involves taking the Group’s vision of LOS and translating it into the local market, in

close collaboration with Commercial Development Director and supporting third parties. The role is also

responsible for distributing and driving adoption of LOS to the broader organization in close collaboration

with the Business Operations department.

The role is responsible for setting CCEPN’s digital agenda, collaborating closely with Commercial

Development Director and other functions at CCEPN and thus securing a 360, End-to-End approach. This

involves identifying opportunities for growth in the digital landscape, developing the digital strategy as part

of the overall strategy and setting the priorities for digital channel development. Hence, the role sets the

foundation for the digital aspects for shopper marketing plans developed by Channel and Customer

Activation Planning teams together with interfacing teams and customers.

The role requires a strategic mindset and a solid understanding of digital capabilities, built upon an end-to-

end understanding of our business and channel development. Senior Manager Digital & Channel

Excellence is expected to be up to date on the customer and consumer and their needs, including

consumer trends and new technologies. The role is also responsible for equipping commercial and digital

resources, along with other relevant stakeholders in CCEPN, with the latest insights on digital trends and

technologies – both external insights and insights from other markets. Hence, the role is accountable for

building close relationships with other marketing teams to identify best practices and localizing these to

CCEPN.

In addition to strategic responsibilities, the Senior Manager Digital & Channel Excellence will act as a

capability builder within CCEPN’s commercial organization. The role will proactively identify knowledge gaps

and lead structured training sessions for Channel & Customer Activation team and other relevant

stakeholders, with a focus on retail media, media agency terminology and digital marketing fundamentals.

The role will serve as a translator between media agency expertise and internal commercial teams,

ensuring that all stakeholders are equipped to engage confidently and effectively in media-related

discussions with our customers.

As one of CCEPN’s AI Champions, the role will also be responsible for demystifying artificial intelligence

and translating complex concepts into simple, actionable insights for commercial teams. This includes

organizing learning sessions, sharing best practices, and fostering a culture of curiosity and experimentation

around AI tools and their commercial applications. The ideal candidate will have a strong grasp of emerging

technologies and be passionate about enabling others to understand and apply them in their daily work.

Experience preferred

· A minimum of 5 years of demonstrable experience in a FMCG commercial organization, with focus

on channel development and marketing – digital experience is essential

· Strong experience in strategy development and working with commercial landscape

· Strong experience with channel development

· Proven track record of executing effective digital marketing campaigns

Qualifications required

· Bachelor or Master’s degree in business economics, marketing, or a related field

· Proficiency in both written and spoken Norwegian and English

· Recognized relevant work experience may be considered in lieu of formal qualifications

Functional technical skills required

· Strong knowledge of the digital market and customer needs

· Strong understanding of retail media ecosystems and media agency terminology 

· Digital know-how and early adapter of new technology

· Project management experience and skills

· Experience in training / workshops / upskilling, ideally within FMCG or media/agency environments

Behavioural competencies preferred 

· Passionate self-starter with excellent ownership and drive

· High quality standards

· Structured and analytical

· Strategic thinker

· Perceptive, open-minded and solution oriented

· Always looking for improvement opportunities

· Relationship builder

· Proactive approach towards customers; both internally and externally

· Good presentation skills

· Independent decision maker

· Creative and customer focused

· Strong negotiator

· Ability to simplify complex digital and AI concepts for non-technical audiences in a structured

manner

· Ability to simplify complex digital and AI concepts for non-technical audiences in a structured

manner

Interested?

This is a secondment with start date 01.02.2026 and end date 31.12.2027 

Only qualified applicants will be interviewed, all others will minimum recieve a written refusal. 

All questions can be directed to Mai-Tori Skare Gorman, Director Commercial Development: mskaregorman@ccep.com / 974 10 148