Context

As Senior Manager Category Development – Home Channels, you are the strategic category leader responsible for driving sustainable growth of the non-alcoholic beverages category across two of CCEP's most important retail customers. 

You will define and bring to life the Category Vision at customer level, transforming shopper, customer and market insights into clear strategic priorities and impactful growth initiatives. A key element of the role is ensuring these strategies translate into execution by working closely with Account Management, Field Sales and cross-functional teams to create tangible impact in store.

Acting as a trusted partner to both customers and internal stakeholders, you will sit at the heart of the relationship between customers, Account teams and Field Sales, shaping long-term category growth, strengthening customer partnerships and reinforcing CCEP's position as the category leader.

Responsibilities

Category Strategy & Growth

• Define and land the Category Vision for the two retailers, ensuring it is tailored, relevant and impactful for the Home channel.
• Translate shopper, customer and market insights into clear strategic priorities and actionable growth plans.
• Identify and unlock sustainable growth opportunities across assortment, space, pricing and promotion.
• Drive category growth initiatives that create mutual value for customers and CCEP.
• Support the development of category strategies aligned with broader commercial objectives.

Customer Partnership & Influence

• Lead customer-facing category discussions, influencing decision-makers with compelling, insight-led recommendations.
• Deliver best-in-class category reviews with clear, data-driven growth opportunities.
• Build strong relationships with key customer stakeholders and position CCEP as a trusted category partner.
• Partner closely with Account teams to shape customer strategies and Joint Business Plans.
• Act as a strategic advisor on category opportunities, trends and performance.

Execution Excellence

• Ensure category strategies are effectively translated into actionable execution priorities.
• Work closely with Field Sales teams to drive excellence in in-store execution.
• Act as the connecting point between customers, Account teams and Field Sales, ensuring priorities are clear, commercially relevant and executable.
• Monitor implementation and identify opportunities to continuously improve category performance.
• Ensure category recommendations generate measurable customer and business results.

Cross-Functional Collaboration

• Collaborate closely with Account Management, Field Sales, Shopper Marketing and Revenue Growth Management teams.
• Support pricing and promotional strategies in partnership with Revenue Growth Management.
• Lead and contribute to customer-focused cross-functional projects and initiatives.
• Drive alignment across stakeholders to ensure effective implementation of category priorities.

Leadership & Capability Building

• Coach and support category team members, helping to strengthen category management capabilities across the organization.
• Share best practices, insights and learnings across the Commercial Development function.
• Contribute to developing a high-performing, collaborative and customer-focused category culture.

Profile

Experience & Qualifications

• Bachelor's or Master's degree in Economics, Business Administration or a related field.
• Minimum 5–7 years of experience within FMCG, Category Development, Commercial Development, Commercial Excellence or Sales.
• Proven experience in Category Development is strongly preferred.
• Strong understanding of category management principles, shopper insights and customer strategies.
• Experience working with major retail customers is an asset.

Skills & Competencies

• Strong strategic thinking with the ability to translate insights into clear business direction.
• Excellent analytical capabilities and ability to develop compelling, insight-led recommendations.
• Strong storytelling, influencing and presentation skills.
• Proven ability to influence senior stakeholders both internally and externally.
• Strong customer focus and passion for driving sustainable growth.
• Ability to connect category strategies with practical in-store execution.
• Strong stakeholder management and relationship-building capabilities.
• Leadership mindset with the ability to coach, support and develop others.
• Collaborative approach and ability to thrive in cross-functional environments.

Technical Skills

• Advanced proficiency in Excel and PowerPoint.
• Strong experience working with category, shopper and customer data.
• Experience with syndicated data sources and category management tools is an advantage.
• Strong ability to interpret complex data and translate it into actionable commercial recommendations.

Languages

• Fluency French is required. 
• Professional proficiency in Dutch is strongly preferred.
• Good command of English.

Why Join CCEP?

We join for the brands. We stay for the people.

Behind every bottle are passionate and talented colleagues who make our success possible. Working at CCEP means being part of a fast-paced, performance-driven and supportive environment where you are encouraged to take ownership, bring ideas and grow.

At CCEP, you'll have the opportunity to influence decisions that shape one of Belgium's most important retail partnerships while working with some of the world's most iconic brands.

We are proud to be recognised as a Top Employer globally and in Belux for several consecutive years, a reflection of our commitment to creating a great place to work.

What makes us a great place to work

• We love our brands
• We put our people first
• We grow together
• We make a positive difference for our customers, colleagues and communities

We also offer

An attractive total reward package designed to support your wellbeing, development and financial security:

• Competitive salary complemented by a performance-related bonus
• Meal vouchers and eco vouchers
• Comprehensive insurance coverage including hospitalisation insurance (also for your family), life insurance and income protection insurance ensuring financial support in case of extended work incapacity
• A generous complementary pension plan fully funded by CCEP
• Flexible benefits: choose between dental insurance or sports & culture vouchers
• Access to our Employee Assistance Programme (EAP), offering confidential professional support 24/7 on topics such as wellbeing, legal or financial matters
• On-site fitness facilities at our Anderlecht headquarters
• Discount on our products
• A share savings plan with the opportunity to receive matching CCEP shares
• Tailored learning programmes and real career development opportunities
• Hybrid ways of working, including up to 2 days of homeworking per week depending on the role and team needs
• A nice holiday package with 20 legal vacation days, 12 recuperation days and an additional leave day every 4 years
• ... and much more

About Coca-Cola Europacific Partners

Coca-Cola Europacific Partners (CCEP) is one of the world's leading consumer goods companies and a global leader in the beverage industry, as well as the largest Coca-Cola bottler worldwide.

Every day, our 42,000 colleagues across 31 countries make, move and sell some of the world's most loved drinks, supporting over 2 million customers and reaching hundreds of millions of consumers.

In Belux, around 2,000 colleagues contribute across our three production sites in Ghent, Antwerp and Chaudfontaine, our logistics and distribution network, field sales teams and headquarters in Brussels. From production to in-store activation, our teams manage the full value chain locally, manufacturing a significant share of our beverages in Belgium and distributing them across the Belgian and Luxembourg markets through retail, horeca and other channels.

Whatever our role, we are united by a shared ambition: delivering excellence, growing responsibly and creating lasting value for our customers, consumers and communities.

Recruitment Process & Inclusion

Our Vision

At CCEP, we champion equal opportunities and welcome candidates from all backgrounds. We recruit based on skills, potential and the unique perspectives that diversity brings to our teams.

We are committed to providing a friendly and inclusive recruitment experience. If you require any adjustments during the selection process, please let us know.

Our Process

Our recruitment process is designed to help us get to know you better while giving you a clear understanding of the role, our culture and the people you may work with.

Depending on the position, it may include:

• Initial CV screening by our Talent Acquisition team
• Online assessments (cognitive and personality)
• First conversation with Talent Acquisition via Microsoft Teams
• Final on-site panel interview with the Hiring Manager and key stakeholders (typically including a future cross-functional colleague to bring different perspectives). During this meeting, you may be invited to present a business case or complete a practical exercise related to the role, either prepared in advance or carried out on the day depending on the position
• Final feedback and offer, Welcome to CCEP!

We aim to keep the experience transparent and smooth, so you always know what to expect. We want you to feel comfortable being yourself throughout the process, authenticity matters to us.

For additional information, please contact our Talent Acquisition team: TalentAcquisitionBelux@ccep.com.

Please apply exclusively via our online platform; for GDPR reasons, we do not accept applications by email.

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