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Associate Director, Away From Home Group Customer - Hot Beverages

Solliciteer Brussel (Anderlecht), België; Sofia, Bulgarije; Duitsland; Parijs, Frankrijk; Reykjavik, IJsland; Skårer, Noorwegen; Lissabon, Portugal; Madrid, Spanje; Barcelona, Spanje; Stockholm, Zweden; Rotterdam, Nederland; Uxbridge, Groot-Brittannië Commercieel: Sales & Marketing 10/11/2026 113961

We are Coca-Cola Europacific Partners (CCEP) – a dedicated team of 42,000 people, serving customers in 31 markets, who work together to make, move and sell some of the world’s most loved drinks. We are a global business and one of the leading consumer goods companies in the world.

Associate Director, Away From Home Group Customer – Hot Beverages

What you become a part of

At CCEP, we are passionate about creating sustainable growth through strong partnerships, commercial excellence, and an inclusive culture where everyone can thrive.

As Associate Director, AFH Group Customers, you will play a pivotal role in shaping our international hot beverages strategy across Away From Home channels. Working closely with our markets, The Coca-Cola Company, Costa Coffee, and key internal stakeholders, you will help deliver growth opportunities, strengthen customer partnerships, and drive collaboration across our business.

This is a highly visible role with the opportunity to influence enterprise-wide customer strategies, support major commercial negotiations, and help scale best practices across multiple markets. You'll join a team focused on building long-term value through innovation, partnership, and customer-centric thinking.

What to expect

As Associate Director, AFH Group Customers, you will:

  • Lead the coordination of international customer strategies across priority hot beverages channels, ensuring alignment across markets and functions.
  • Identify high-value growth opportunities and support the development of multi-year account plans that deliver sustainable, profitable growth.
  • Represent CCEP in strategic customer discussions and help shape enterprise-wide customer priorities.
  • Coordinate CCEP's position during international negotiations and agreements led by The Coca-Cola Company and Costa Coffee, bringing together input from markets and functional teams.
  • Support joint business planning processes and help ensure successful implementation of agreed customer initiatives across CCEP.
  • Develop and embed tools, frameworks, and standards that enable markets to consistently win and grow international accounts.
  • Drive cross-market customer programmes, sharing successful approaches and scaling best practices across the business.
  • Monitor performance, measure programme impact, and identify opportunities to accelerate growth.
  • Build strong partnerships across Commercial, Revenue Growth Management, Sustainability, Finance, Strategy, and Transformation teams.
  • Translate customer insights and industry trends into recommendations that influence portfolio, innovation, service, and commercial strategies.
  • Lead and contribute to enterprise commercial projects, using influence and collaboration to deliver business outcomes across a matrix organisation.

What we expect of you

We recognise that candidates may not meet every requirement listed below. If this role excites you and your experience is aligned to much of what we're looking for, we'd love to hear from you.

You bring:

  • Significant experience within Away From Home (AFH), Key Account Management, Commercial Leadership, or a related commercial environment.
  • Strong knowledge of the coffee and hot beverages category, ideally within an FMCG or customer-facing commercial setting.
  • Experience influencing complex customer partnerships, negotiations, and joint business planning processes across multiple markets and stakeholders.
  • A track record of delivering growth by building strong internal and external relationships.
  • Experience working across countries, functions, or matrix organisations to align teams around common goals.
  • Commercial acumen combined with the ability to balance strategic thinking and operational delivery.
  • Strong stakeholder management, communication, and presentation skills, including the ability to engage senior audiences.
  • The capability to navigate change, manage ambiguity, and remain focused on delivering outcomes.
  • A collaborative approach, growth mindset, and commitment to continuous learning.
  • A degree in Business, Marketing, Management, or a related field, or equivalent relevant experience.
  • Fluent English. Additional languages would be beneficial.

We are Coca-Cola Europacific Partners (CCEP) – a dedicated team of 42,000 people, serving customers in 31 markets, who work together to make, move and sell some of the world’s most loved drinks.
We are a global business and one of the leading consumer goods companies in the world. We help our 2.1 million customers grow, and we are constantly investing in exciting new products, innovative technologies and fresh ideas. This helps us to delight the 600 million people who enjoy our drinks every day.
From gender, age and ethnicity to sexual orientation and different abilities, we welcome people from all walks of life and empower unique perspectives. We recognize we’ve got some way to go, but we’ll get there with the support of our people. It’s them who drive our future growth.

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