Channel Marketing Manager (Sydney)
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Sydney, Ástralía
Commercial: Field Sales
08/06/2026
109994
- Position Class: 54
- Location: North Sydney
- Full-time, secondment (12 month from June 2026)
- Hiring manager: Cindy Sawyer, General Manager, Market Activation & Partnerships
We are Coca-Cola Europacific Partners (CCEP), 42,000 people across 31 countries, working together to make, move, and sell some of the world’s most loved beverages. As a leading global consumer goods company, we support 4 million customers and continue to invest in new products and innovation to delight the 600 million people who enjoy our drinks each day.
In Australia, our portfolio includes the Coca-Cola family of products and well-loved brands such as Sprite, Fanta, Monster and Mother Energy, Mount Franklin, Powerade, Billson’s, and Grinders Coffee.
The opportunity
Reporting to the Head of GTM this role responsible for delivering first class through the line (TTL) execution based on our brands’ exceptional ATL campaigns as well as customer initiatives and Joint business Plans. As a member of the Go to Market function, you will partner the AFH channel to develop and roll out marketing initiatives across the Away From Home (AFH) channel as well as be a key voice for your customer back into the business and to brand partners.
Working in a fast-paced environment, this role will work closely with internal and external stakeholders and agency partners in the development, execution, and review of all aspects of activating the shopper path to purchase. Important to this outcome will be the project management of activity through commercial planning, managing activation budgets, and the ability to predict and evaluate financial outcomes of your plans. You will be accountable for the leadership and development of the Customer Activation Managers in this channel.
Key responsibilities
Partner with Senior Stakeholders and Channel General Managers to develop and execute joint customer business plans and guide decision making regarding activation investments leading to creative development and execution.
Initiate and create successful TTL campaigns leveraging brand stakeholder relationships, in line with best-in-class execution standards and brand guidelines partnering with external agencies, legal and retail decision makers
Influence brand and category stakeholders to create and execute targeted plans to introduce NPD and shopper marketing initiatives to the segment, channel and customer
Provide input into the annual activation plan on behalf of your channel team. Manage the IAP calendar for the channel including communication of any changes.
Conduct post implementation reviews of all key joint customer activities, including ROI.
Input into joint business planning process, customer reviews and other key customer meetings, where you will lend your shopper and channel insights to develop activations.
Maximize, manage, and track the twelve-month direct marketing expenditure (DME) budget for the channel.
Managing key customer programs including coordinating with all stakeholders to deliver the desired outcomes
Leadership of Customer Activation Managers for the Away from Home Channel
About you
A tertiary qualification (Bachelor’s) in Marketing, Business, Commerce, or a related field would be preferred but not essential
Minimum 5+ years’ experience in trade marketing in an FMCG or similar environment – must have experience in convenience and petroleum segments
Lateral thinker, problem solver and ability to work autonomously
Customer marketing experience and understanding of building consumer and trade promotions that aligns to brand strategy for retailer engagement
Key stakeholders
Internal
VP Sales AFH
Channel Planning Managers
General Managers
Commercial Strategy & Development
External
Coca-Cola South Pacific
Monster Energy Company
Customers (AFH and Licenced NARTD)
Coca-Cola Europacific Partners is committed to an inclusive, equitable and safe workplace where everyone is supported. If you need any accessibility adjustments during the process, please let us know. Your wellbeing matters to us.
When you join CCEP, you’re stepping into a global organisation known for developing exceptional talent. We invest deeply in learning, mobility and long term growth, creating an environment where your ambition is backed and your career can thrive.
This role is subject to standard preemployment checks, which may include references, working rights, background checks and/or medical assessments.
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