The role of a Field sales rep at CCEP is very varied. In this dynamic and exciting environment, no two days are the same, but one thing is consistent – your drive to help businesses better serve their customers. Your customers could be shops, cafes, restaurants, bars or nightclubs. Your hands-on approach will allow you to build customer relationships within the diverse set of businesses. Partnering closely with your customers, you will deliver them the tools and support they need to drive sales and overall profit. Your role also involves delivering solutions to customer challenges, such as ensuring that Coca-Cola European Partners product is well-stocked on the shelves through providing new fridges which display the product well. Or through helping a bar owner create a cocktail menu featuring one of our new brands.
When you first join CCEP within the Field sales team you will shadow a team leader. This will allow you to be on the front-line and learn from them, before you begin working with your own clients. You will then have weekly flash-meetings with your team, keeping you up-to-date with new products and enabling you to best serve your various customers.
Day-in-the-life of a Field sales rep at CCEP
1) - Begin your day by looking through your plan for the day. This plan is created for you by the planning execution team, and tells you what clients you should be seeing on that day and where they are located.
2) - You will then head to your first appointment, checking in on how your customer is doing. Is there anything that you can help them with? Any new products that they should have on the shelves? Do they need a new fridge for CCEP products?
3) - Next you could be visiting the storage unit, to give your customers as samples.
4) - Check in with your team and team leader via Whatsapp. Communication between your team is key.
5) - Once you have seen all of your allocated customers for the day, you should check over the next days plan and prepare for this if necessary.
How have we adapted during Covid-19?
The COVID-19 pandemic has severely impacted the service industry. From pubs to bars to cafes, many are now operating at a lower capacity and thus a reduction in sales. But for essential businesses like supermarkets, demand has increased. We are seeing people shift the way they shop, and we’re adapting to meet their needs.
To do this, we’re prioritizing the safety and wellbeing of our Commercial teams. We’re providing them the information, support networks and flexibility they need to return to work safely and effectively.
As we think about the future, we know our Field Sales team will also be vital to our success.
“I think the main change we will see is increased flexibility being provided and a bigger focus on the wellbeing of the teams to ensure everyone can manage their work/life balance better. I think one learning we have all taken from lockdown is that there is more to life than simply going to work, but when we are here we need to create an environment where people can succeed.” – Oliver Crick